Join English
Category:
Service
Date:
20th october, 2025
Overview :
When Join English approached InstaQuirk, they had ambition, expertise, and a vision to democratize English learning but no digital infrastructure to support it. Within two months of launching their new platform, they onboarded 4,000 students and rolled out 15+ comprehensive courses. InstaQuirk transformed their educational vision into a scalable, conversion-optimized learning ecosystem.
About the Client:
Join English is an online learning platform committed to making English education simple, effective, and affordable for everyone. They offer recorded courses, live classes, proprietary study materials, and skill-based modules covering Spoken English, Writing, Grammar, Vocabulary, and job preparation. Their mission extends beyond language teaching. They build confidence and competence through uniquely designed courses led by expert instructors.
The Challenge
Join English faced the classic edtech dilemma of exceptional content trapped in an inadequate delivery system. They had no dedicated platform to host and deliver courses seamlessly, lacked payment integration for secure, reliable transactions, and suffered from poor user experience that didn’t reflect their teaching quality. Without a system to manage growing student enrollment and course access, they had limited ability to showcase their course variety and instructor expertise. Without a robust digital presence, they risked losing students to competitors with slicker platforms, regardless of content quality.